Florida is one of the top travel destinations in the world. This is especially true during the holidays.
According to CBS News, the Sunshine State was the vacation destination of choice for nearly 41 million people in the first quarter of 2024. Even milder temperatures can not diminish Florida's vacation appeal.
Millions of Americans look to Florida for their holiday vacation plans. They seek palm trees, beaches, and amusement parks during the holidays.
Read on to learn four holiday vacation rental hacks near Brandon, FL. Explore why Brandon is one of the best winter getaway spots and how to successfully market vacation home rentals.
1. Seasonal Accommodation Offers
Data shows that the fourth quarter is the slowest period for tourism in Florida. In a 3-year study, the number of Florida tourists fell to 27 million from October to December.
This means you have to put in the work to make your rental more appealing. Seasonal accommodation offers are one of the best ways to do this.
Here, you can offer a promotion in relation to the holidays. Some property managers, for example, like to offer a "rent four nights, get the fifth for a half-off" special.
2. Budget-Friendly Retreats
The fourth quarter is an expensive time of the year for many families. People are spending thousands on Halloween, Thanksgiving, and Christmas gifts. Naturally, the demand for vacation stays is down with diminished family budgets.
However, you can entice travelers to spend the holidays on vacation at a budget-friendly property. Consider lowering your rental rates around the holidays to spur up demand. Peak pricing is not the solution this time of year.
3. Embrace the Holiday Season
Everyone loves a good holiday theme, travelers included. At a minimum, you can decorate your house for Christmas. Bright holiday lights and Christmas trees will make your rental more welcoming than ever.
Halloween decorations can add appeal as well. Every year, more people engage in the tradition and the market for Halloween decorations grows.
You can also do specific Christmas themes. For example, you can decorate the rental with a Mickey Mouse Christmas or Grinch theme.
4. Market the Holidays
You should evolve your marketing strategy to include the holidays. There are so many holiday attractions near Brandon, FL. The town is just a short distance from social epicenters like Tampa and Clearwater.
Here, you can see Christmas lights in the city or walk downtown in Clearwater. A roughly one-hour drive will take you to world-renowned amusement parks like Disney World or LEGOLAND. Mickey's Christmas Party is one of the best holiday attractions in the world.
Your Guide to Holiday Vacation Rentals in Brandon, FL
Luxury holiday stays on Florida's West Coast offer so many opportunities. You can enjoy the beach while, at the same time, soaking in the Christmas spirit.
Tourists need a little convincing to book a Florida trip during the holidays. You can show them with competitive pricing, holiday themes, and creative marketing.
PMI Hillsborough has the experience and talent to help you with holiday hacks. If you need help with holiday vacation rentals, contact us at PMI Hillsborough today to speak with an expert.
