According to HotelTechReport, vacation rentals now hold only 15% of the US market (nearly double the 8% share they had in 2018), while hotels still dominate at 85%.
As a vacation rental owner in Brandon, Florida, you're competing with other vacation rentals and hotels for guests. Attracting guests can be tough, and you might worry about your returns. If you don't get enough bookings, it could be challenging to cover the mortgage on your property.
So, what can you do to withstand this competition and increase rental bookings? Here are proven strategies for attracting guests to your vacation rental in Brandon, Florida.
Optimize Your Listing and Photos
Most guests use the Internet to search for vacation rentals. Your online presence can have a huge impact on rental bookings. Your vacation home marketing plan should look for ways to leverage the Internet to attract guests.
Create a compelling listing with high-quality photos highlighting your property's best features. Focus on showcasing unique aspects such as:
- Outdoor areas
- Pools
- Stylish interiors
- Spacious living areas
- Modern kitchens
- Cozy bedrooms
- Scenic views
Ensure the property photos are bright, clear and professionally taken. Provide a detailed description of the property, including special features and proximity to local attractions.
Offer Competitive Pricing and Flexible Booking
Guests are more likely to choose vacation rentals that offer great value for their money. Monitor the rates of similar properties in your area to stay competitive. Adjust your pricing based on seasonality, local events, and market trends.
Consider offering flexible booking options like last-minute deals or discounts for longer stays. These strategies help attract guests, especially during off-peak seasons when demand is lower. You could also offer discounts for repeat bookings or referrals.
Maintain a High Level of Cleanliness
Wifitalents report that 71% of guests select vacation rental properties based on their focus on hygiene and cleanliness. Keeping your property clean is essential for attracting guests and earning positive reviews.
Keep all areas spotless and pay attention to details like clean linens, sanitized surfaces, and dust-free corners. Regular cleaning can help maintain high standards, improving guest satisfaction and rental occupancy. A commitment to cleanliness is a key part of effective vacation home marketing.
Invest in Amenities and Technology
Modern guests expect high-speed internet, smart TVs, and keyless entry. Offering convenient features like these enhances the guest experience and sets your property apart. Adding extras like coffee machines, high-quality linens, or pool access can also attract more bookings.
These investments can be an integral part of your vacation rental strategies. Prioritize amenities that offer comfort and convenience.
Simplify Attracting Guests to Your Vacation Rental by Seeking Professional Help
As an owner, attracting guests to your vacation rental can be tough and time-consuming. You might struggle with marketing, upgrading the property, and managing bookings. It can be hard to decide on the competitive rental rates to set for your property.
Don't know the most effective guest attraction strategies? At PMI Hillsborough, we understand the vacation rental market in Brandon, Florida. We can help you craft persuasive listings that increase your property's online visibility and attract guests.
Contact us today to get assistance marketing and managing your vacation rental.
