Florida reported record tourism numbers last year! During the first quarter, 37.9 million people visited. Each quarter shows Florida is the most sought-after destination for visitors.
While plenty of people are visiting in the summer, you could struggle with attracting guests in the off-season. Not sure how to increase off-season bookings in Brandon, FL? Read on for our tips to boost your rental occupancy rate!
Leverage Off-Season Marketing Strategies
Before applying these off-season marketing strategies, define your target audience. Recognize the niche you're trying to reach. These can include:
- Sports fans
- Wedding groups
- Honeymooners
- Business professionals
- Families looking for deals
Defining your target audience can help you leverage personalization. This can improve your marketing ROI by five to eight times. About 90% of marketers report a lift in results after personalizing experiences.
What type of vacation rentals do these off-season travelers prefer? Consider the amenities they prioritize during their search.
You can use this information when developing your marketing campaigns. Speak directly to your niche audience to appeal to their needs.
Use a mix of digital marketing strategies, including social media marketing and paid advertising. Share high-quality images of the rental property when creating your campaigns. Don't forget to leverage video content to boost engagement.
Offer Promotions or Packages
You can boost your rental occupancy during the off-season by offering special deals. Complete a rental analysis to recognize local market trends. Setting your nightly rates too high could deter guests.
Instead, use dynamic pricing tools to set your nightly rates and unique offers. If you need help, partner with a property management company. They can adjust your pricing strategy to make your property more appealing.
Use digital marketing to offer these packages online. Mention that it's an exclusive offer to leverage the fear of missing out.
Apply Brandon, FL Vacation Tips
Instead of applying these Brandon, FL vacation tips alone, outsource. Partner with a full-service property management company. Their services can include:
- Guest services
- Guest screening
- Inspections and maintenance
- Property marketing
- Rent collection
Choose a company that can enhance the guest experiences you offer. Creating unique, high-quality experiences will help you generate positive reviews. Future guests will read these reviews to determine if the property meets your needs.
Gaining a five-star reputation can lead to repeat bookings. Your recent guests may rave about their experience at your rental online.
You can offer better guest experiences by:
- Establishing rules
- Stocking up on essentials
- Installing smart home devices
- Scheduling inspections
- Keeping the property cleaning
- Ensuring comfort
- Remaining available
Your property manager will respond to guests. They'll feel cared for and appreciated.
Simplify Attracting Guests in the Off-Season
Attracting guests in the off-season can feel daunting if you don't have a plan. Use these effective strategies to increase off-season bookings. Remember, you don't have to do it all alone.
Instead, outsource this process to a property management company. Our experts at PMI Hillsborough can maximize your earning potential. We use state-of-the-art technology that allows owners to assess their profitability in real time.
Trust our award-winning services, state-of-the-art property management software, and 20 years of experience. Contact us now for a free rental analysis.
